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Online dating provides users with the ideal place to meet people that have similar likes, dislikes and character traits to them.
It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online.
Digital technology, especially smart devices, have transformed many aspects of our society, including how people meet each other and establish relationships – romantic or otherwise.
Attitudes towards dating apps and services have grown progressively more positive in recent years.
Testament to this fact, when Pew Research Centre first questioned Americans about online dating in 2005, just 44% said the activity is a good way to meet people, and the majority thought it was a poor replacement for striking up relationships in the ‘real’ world.
So, if one-in-three people out there are doing it, who is the typical online dater?Interestingly, we also found that 31% of people that are married or living with a partner are using online dating.Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device.This tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives.Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population.
Data was weighted to be globally representative and consistent, split equally between men and women, and not all the results from the study have been included in this report.