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i Crushi Flush owes 65% of its traffic volumes to tier II towns like Ludhiana, Surat and Indore.
“Tinder is a tier I phenomenon, whereas we have penetrated beyond the big cities,” says Amit Vora of i Crushi Flush.
Companies lose revenue since repeat orders make money.
This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.
However, there are some who do not mind shelling out a few hundred to at least try and find their best match.
Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs 1-2 crore.
And, as Robert Palmer so convincingly sang, it’s about getting you ‘addicted to love.’ So what do you do next? He tries a few times but then moves on to another platform to meet a different woman. Success is when Raj and Simran meet, like each other’s company and date.
Cupid strikes, yes, but it’s heartbreak for the business.
Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.