Indian online dating industry
It was in 2013 that Tinder—the Los Angeles-headquartered location-based dating app—made inroads into the country, and became an instant hit among legions of urban youngsters.
Two years on, India is Tinder’s top market in Asia, the company’s spokesperson Evan Bonnstetter told Quartz.
This year has already seen several other dating apps raise funds.
In July, i Crushi Flush had raised an undisclosed amount in seed funding from IDG Ventures in July.
However, when looking at different user groups, men usually have a better time with dating apps than women. online dating audience size is estimated to reach 37.5 million in 2023, up from 33.9 million in 2018.
Only 10 percent of male users reported somewhat or very negative experiences, whereas 29 percent of women did so. The most popular dating website in the United States was Match.com, followed by Tinder and Plentyof Fish.
The success of Tinder in India has encouraged several Indian entrepreneurs to try their luck at matchmaking.
A raft of dating apps has come up in the last few months, attracting both handsome funding and an ever-increasing user base from across the country.“Now dating apps have become mainstream,” Sumesh Menon, CEO and co-founder of Woo, a Gurgaon-headquartered dating app, told Quartz.
Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate.
“In fact, Tinder users in India also boast the most messages per match globally.”Quartz could not independently verify these numbers.
Dating apps have caught the attention of investors, too.
In the last few months, dating apps have started spending a lot of money on TV—similar to the kind of marketing storm that was unleashed by e-commerce firms in the last few years.
Woo—which marketed itself through print and radio campaigns when it launched last year—released its first television commercial in August 2015.“Everybody is putting advertising money out there, and that’s really helping create some awareness,” Menon said.
Dating sites and apps were most popular among younger internet users - 14 percent of U. internet users aged 18 to 34 years were currently using dating sites or apps and a further 29 percent had done so previously.