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To make it unique to you, you might specify the type of expert customers can talk to: “Talk to a qualified psychologist.” Going one step further, you could also tweak the phrase so that it communicates the benefit customers will receive: psychologists will “ease your pain.” If you combine these elements together, you end up with “Let our qualified psychologists ease your pain.” That’s a much more powerful tagline than “talk to an expert.” Alternatively, consider the ad below for the Bud Phone mobile service, which uses a more general approach but rewords a marketing phrase in a unique way.
Rather than simply saying “Pay nothing” or “Get it free,” the advertisement makes a comparison to emphasize the negative consequences of “Pay nothing” and “get it free” are very powerful and catchy sale phrases, but we see them all the time, and many of us have preconceived emotional responses to those words based on our past experiences.
Techcrunch seems to have started it all with an article from last year about thirteen sites that supposedly offer high tech features (at least that is what the title would suggest).For example, say your business specializes in pain psychology.“Talk to an expert” is catchy, but it’s fairly generic and could apply to any number of businesses.Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell.If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action!
Try to be creative and put your own unique spin on these power phrases.