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Posted by / 20-Oct-2019 21:11

It effectively sweeps away the conventional ethical divide between news and advertising inside the Standard – and is set to include “favourable” news coverage of the firms involved, with readers unable to differentiate between "news" that is paid-for and other commercially-branded content.Leading companies, most operating global businesses, were given detailed sales presentations by Evening Standard executives at the newspaper’s west London offices in an effort to sign them up to the lucrative deal.The London Evening Standard has a circulation of close to 900,000 and distributes more copies within a two-mile radius of Westminster than the Times does across the UK nationally.

One Starbucks senior executive, who asked not to be named, told open Democracy: “Buying positive news coverage is PR death…something you might do in Saudi Arabia, but not here. We do engage in advertorial [a hybrid mix of advertising and editorial] but that’s just marketing.

The Evening Standard’s editorial integrity and independence is always at the heart of everything we do and is beyond question.

That’s why we have such a big and loyal readership.“No commercial agreement would ever include ‘favourable’ news coverage.

We won the international award for the Best Up & Coming Dating Site 2015 as voted by the public in the global i Date Awards 2015.

Our Dating Gift Vouchers were also rated a Top 5 Gift Voucher by The Evening Standard. If you are single in London, forget online dating and get offline dating with Justaskmeout - London's Best Dating Site for Busy People.

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